Select Comfort

For Select Comfort, I designed and produced the following:  the Bed Buyers Guide, the Bed Guide & Bedding Collection catalogs, the Employee Handbook, the Store Directory, retail store signage, consumer emails and direct mails.


My concept for retail storefront

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Proposed a fresher, more modern look using of photography by incorporating the casual, overlooked outtakes into the beautifully staged bedroom stills.

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 The re-design of the Bed Guide & Bedding Collection catalogs into one cohesive catalog.

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 See a larger version of the re-design of the catalog here