Fresh Air Fund

Composited together Polaroid transfer-inspired ads for Fresh Air Fund
using simple snapshots from Fresh Air Fund summer camp. Production on these ad required creating full-page New York Times sized ads to very small 2″2″ ads for the local paper.
Three variations shown below.

FAF-3

FAF-2

FAF-1


Composited images and hand drawn type to make concept sketches for creative presentation.
These concepts won the pitch and the final creative work is above.

faf-bldg

flashlight

jar

perspective