Syngenta

• Margarita.Made.It

Responsible for print advertising, technical brand guides, trade show graphics, direct-mail pieces, identity systems and Photoshop composites.

Re-designed the Syngenta Local Pro Product use Guides, 16 guides 70 pages each of different state-specific guidelines. This was a first for Syngenta, they never produced individual guides before and no defined way of organizing the information. I created tabbed sectioning, side-bar call outs and a typographical hierarchy to help contain the information.

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Front Cover

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Interior spread

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Interior spread

Designed the Syngenta Local Pro Crop technical sheets.

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 Made a lot of 1-sheet wonders. This is a lenticular, the words appear only when the page is shifted.

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Lenticular side

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Back side

Made ads for a college contest.

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Call for entries

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Winner’s page

Created a poster that emulated vintage boxing posters.

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My composition used wood-cut inspired fonts.

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Here is the final piece, with s few changes.

Having great admiration for Hatch Show Print and Yee-Haw Industries coupled with my experience operating letterpress machines, setting lead & wood type, I felt the need to be true to the medium an try not to “cheat” the design using by typesetting rules. I used wood types & slab serifs—faces that would be traditionally used in a letterpress chase.